For businesses in construction, roofing, insulation, flooring, and other trades, getting a steady flow of quality local leads is essential. Whether you’re an independent contractor or running a small crew, relying on word-of-mouth alone won’t keep your pipeline full.
NH Consultants Ireland helps local trade businesses grow through smart, affordable digital marketing in Kilkenny and beyond. Using tools like Google Ads, Facebook Ads, and optimised local SEO, we bring the right customers to you without wasting time or budget.
Why Use Facebook and Google?
Facebook has over 3.5 million Irish users. Google gets 90% of all searches here. Homeowners aged 35-65 look for roof repairs, better insulation, or new floors. These sites let you show ads only to people nearby who need your help. It’s cheap and works well for urgent jobs like storm damage or winter warmth.
How Google Ads Drive High-Intent Leads
Google Ads work by showing your business at the top of search results when people type in keywords related to your trade, for example, “Roofing contractor Kilkenny,” “Attic insulation installers near me,” or “Floor sanding service.”
Because Google Ads target customers with immediate intent, they often deliver high-quality leads ready to book.
Tips for Effective Google Ads:
- Use local keywords including your town or service area
- Set a local radius so your ads only show to people nearby
- Include a call extension to make it easy for mobile users to call you
- Utilise Google Business Profile to improve visibility and gain reviews
Google’s Local Services Ads, where available, are particularly effective for trades, showing your business with a Google Guaranteed badge and pay-per-lead pricing.
Building Trust and Awareness with Facebook Ads
Facebook is ideal for reaching local homeowners who may not be actively searching but are open to hiring trusted local tradespeople.
Through targeted ads, you can:
- Show before and after photos of recent roofing or flooring projects
- Promote special offers such as discounts on insulation before winter
- Share customer testimonials and reviews to build credibility
Facebook’s detailed location and interest targeting allow you to reach people living in your service area, and with a small daily budget, you can get great exposure.
Optimise Your Online Profiles for Better Leads
Before launching ads, ensure your Google Business Profile and Facebook Page are fully optimised:
- Update contact info, hours, and service list
- Upload quality photos of your work
- Encourage satisfied customers to leave reviews
- Respond quickly to messages and enquiries
A strong online presence builds trust and encourages users to reach out.
Simple Landing Pages Boost Conversion
When users click your ads, send them to a clean, simple landing page highlighting:
- What you do and where you operate
- Proof of your expertise, such as photos and reviews
- Clear, easy-to-find contact info including phone, form, or Messenger
NH Consultants can help create these pages if you don’t have a website, or even set up Facebook Lead Ads to collect enquiries directly.
About NH Consultants Ireland, Your Digital Marketing Partner in Kilkenny
NH Consultants understands the challenges and opportunities within the local trade industry. Our digital marketing services in Kilkenny include:
- Google Ads setup and management tailored to trades
- Facebook and Instagram advertising focused on local reach
- Website and landing page design for maximum conversions
- Local SEO to boost organic traffic and Google Maps presence
- Reputation management to build strong online reviews
Our goal is to help trades businesses like roofing, insulation, flooring, and construction grow by delivering consistent, qualified leads without wasting budget.
Get Started Today
Roofing, insulation, and flooring businesses in Ireland – stop waiting! Facebook and Google make leads simple and cheap. Follow these steps for more jobs tomorrow.
At NH Consultant Ireland, we set it all up for you. Call us now – let’s grow your business!
